Social Ad Performance Metrics
Social Media Marketing Performance Benchmarks, Worldwide
Geography:
Overall
Social Ads
Facebook Ads
by Social Network
Referral Share
by Industry
Facebook Ad CPC
Facebook Ad CPM
Facebook Ad CTR
Geography:
Worldwide
 
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Social Ad Performance Metrics, Worldwide

TimeframeQ3 2017Q4 2017Q1 2018Q2 2018Q3 2018
Click growth
32.0%
73.0%
93.0%
94.0%
51.0%
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Cost per thousand (CPM)
$4.76
$5.36
$4.71
$5.11
$5.40
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CPM growth
53.0%
47.0%
50.0%
22.0%
14.0%
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Clickthrough rate (CTR)
2.2%
2.4%
2.8%
2.7%
2.6%
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CTR growth
46.0%
85.0%
111.0%
69.0%
22.0%
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Impression growth
-7.0%
-5.0%
-9.0%
15.0%
24.0%
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Ad spending growth
41.0%
39.0%
37.0%
40.0%
40.0%
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Source: Kenshoo

Note: represents activity on the Kenshoo platform, broader industry metrics may vary

Additional Note: growth represents year-over-year change

Methodology: Data is from the quarterly Kenshoo report titled "Digital Marketing Snapshot." Data is based on more than 500 billion impressions, 14 billion clicks and $6 billion in advertiser spending across search and social platforms worldwide. Kenshoo has over 3,000 clients across 20 vertical industries and 60 countries that advertise on Baidu, Bing, Facebook Audience Network, Google, Yahoo, Yahoo Japan and Yandex ad networks for all device and OS types. Outlier data has been excluded. Kenshoo is a software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.