Referral Share, by Social Network
Social Media Marketing Performance Benchmarks, US
Geography:
by Social Network
Referral Share
Geography:
US
 
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Social Referral Share, by Social Network, US

% of total
TimeframeQ4 2017Q1 2018Q2 2018Q3 2018Q4 2018
Facebook
74.3%
74.8%
47.5%
57.2%
55.3%
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Pinterest
16.4%
16.5%
35.4%
28.8%
30.6%
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Twitter
4.8%
4.3%
8.6%
8.1%
8.3%
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YouTube
1.0%
1.1%
2.5%
1.7%
1.5%
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Instagram
1.1%
1.2%
2.0%
1.7%
1.5%
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Tumblr
0.7%
0.7%
1.5%
1.2%
1.5%
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Reddit
0.9%
0.6%
1.2%
0.6%
0.9%
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StumbleUpon
0.4%
0.4%
0.6%
0.1%
0.0%
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Other
0.4%
0.3%
0.8%
0.6%
0.5%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.