Mobile Game App CPI, by Platform
Mobile Ad Performance Benchmarks, US
Geography:
Mobile Apps
Mobile Game App CPI, by Platform
Mobile Game App CPI, by Platform & Category
In-App vs Mobile Web
Mobile Programmatic Ad Spending Share
Mobile Display
Overall Performance Metrics
In-View Rates, by Ad Size
In-View Times, by Ad Size
Mobile Search
Referral Share, by Search Engine
Mobile Social
Referral Share, by Social Network
Mobile Video
Overall Performance Metrics
Geography:
US
Edit Title

Mobile Game App Cost per Install (CPI), by Platform, US

TimeframeJan 2019May 2019Aug 2019Dec 2019Mar 2020
Amazon
$3.26
$2.35
$2.09
$2.10
$1.58
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Google Play
$1.20
$2.76
$1.17
$0.97
$1.05
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
iOS
$2.37
$2.18
$1.68
$1.93
$1.45
Maximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Chartboost

Note: represents activity on the Chartboost network, broader industry metrics may vary

Methodology: Data is from the Chartboost analysis of install app ads served on mobile games worldwide on the Chartboost network each month, which includes 300,000 games, 900 million active users and over 40 billion monthly game sessions. Ad campaigns are conducted on smartphone and tablet devices on iOS, Google Play and Amazon platforms. Chartboost is a mobile games-only ad platform.